Buyer Psychology and Behavior behind Luxury Consumption

Luxury goods, often known as non-essentials of life, are described as “a form of consumer products having distinctive, or uncommon features outside the limits of people’s life and needs.” Scientists believe that attitudes and beliefs have a direct connection to an individual’s behavior whether we are conscious of the connection or not. Attitudes are the […]

Buying Personas and Their Advantages

Creating buyer personas for a brand is pretty much just taking a hard look at your customer base. By creating personas for your target market, you can speak their language, observe where they spend their online time, comprehend their immediate issues, and provide solutions. Without personas, you simply cannot advertise to the informed consumer of […]

Accidentally Going Viral | A viral video is every marketer’s dream

A viral video is every marketer’s dream, but it can be a hit or miss. The psychological response (how the material makes you feel) and social motivation (why you want to share it) are the two most potent causes of viral success, according to a study analysis of almost 430 billion video views and 100,000 […]

Marketing Plan 101: Storytelling

Behind some of the world’s biggest brands is a story, a story that catches our attention and fulfills people’s innate desire for connection and understanding. Storytelling should be an integral component of any company’s communication strategy, especially its marketing plan. When we meet someone for the first time, we ask questions. We pay attention to […]

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